vrijdag 1 april 2011

YouTube phenomenon

YouTube beauty gurus, does that mean something to you? Maybe it doesn’t but one thing is for sure: the YouTube beauty channels are getting more popular than ever. First of all, I want to explain what a beauty guru exactly is. For those of you who don’t know what that means: these are people from different countries who are sharing their take on makeup looks, beauty tips, favorite products and trends by posting their own videos on their YouTube channels. Not all the gurus are professional makeup artists; most of them are just young ladies who are very interested in beauty and who want to share their experiences with others.

Lately, I have been watching a few makeup tutorials and I was quite surprised about the fact that although those channels are actually meant for girls, who are looking for guidance to create a particular look, there are even guys who watch this kind of videos. This doesn’t necessarily mean that these guys are interested in makeup, but in the gurus themselves. I don’t think the YouTube gurus mind being watched by guys because for them, every view counts since their main aim is to become popular.

You might now wonder why do they want to become popular?.. well, let’s take a look at Michelle Phan and what she has achieved with her makeup tutorials. This Asian guru has more than 190 million views, which makes her the most popular beauty guru on YouTube; she also owns a skin care line called IQQU. The most important part was about a year ago, when Lancôme selected Michelle to be their official YouTube makeup artist. After this Michelle Phan started making video’s where she used Lancôme’s makeup.

Makeup companies are now aware of this new phenomenon and they are trying to use it as a promotional tool for their products.  This explains why those guru’s want to be known; working with a company like Lancôme is a dream of every makeup addict, isn’t it?

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