The makeup of makeup artists

The makeup of makeup artists, this is the slogan that is been used by this famous company: Max Factor. This name has become synonymous with beauty to millions of women around the whole world; also it has developed countless makeup innovations over the years. Nowadays, when we talk about the most famous cosmetics brands we can’t forget Max Factor. The company is also developing and improving their marketing communications strategies to effectively establish their new products in the market. One effective way for accomplishing this, is through commercials or advertisements. Its success not only relies on the fact that the brand name is already famous all around the world, but the fact that many famous celebrities use the product. In addition, the company also uses quotations or slogans to add to the brand of the product,and be remembered easily by the public. While watching commercials of this company, I have noticed that the previously mentioned slogan always come back. In these commercials we often see a model getting her makeup done by professionals behind the scenes. With this kind of advertising, the company wants that those products will be seen as high quality products which are used by professionals, since makeup artists are not easily satisfied about a product.

I am not sure if this kind of advertising would work for everyone because to me, seeing makeup artists using certain products does not necessarily mean that these products are good. Sometimes, what works for others might not work for me.