Volume, length, separation or a natural look.. Which one would you choose? Those are the most important things we are looking for while buying mascara. Nowadays simple mascaras can´t survive on the market. This is because there are just too many types of mascara to choose from, which is a good thing for us as costumers, I guess, but it is not that good for companies who want to introduce new mascaras.
Today, when companies want to introduce new mascaras, they have to work twice as hard to make their product successful, since each cosmetic brand has different mascaras that help us to create different eyelashes effects. Lately, if you look at the new mascaras that are being introduces on the market you can see how big the competition is. A few examples of those cosmetic brands are: Maybelline New York, this company just came up with the “one by one” mascara. The effect of this new mascara is a bold volume without the discomfort of any of the bulk. Because of the 3 bristles per lash it creates the effect of fatter and flirtier lashes. Another example is the innovative 1-2-3 looks mascara by Rimmel London that offers three options of different levels of volume, by simply turning the lid you can get your desired lash volume! L’Oreal Paris also launched their newest addition to the Lash Architect series, the Lash Architect Mascara 4D. This mascara provides volume, length, texture and curve to your lashes because of the spiral shaped brush that’s a little bent and longer than other brushes designed to reach the lashes in different angles to create the true false lash effect.
As we can see mascaras nowadays are very developed, which means that companies must be aware of the latest fashion and trends and make sure their products are innovative enough to attract the attention of costumers. Personally, I think that you can use all kinds of mascaras, but you will never be able to get the exact same lashes that those companies show in their commercials or advertisements.
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