promotional tricks

In this blog I am going to talk a little about the promotional activities of the cosmetic industries and how they use it to draw the attention of the consumers. First form of promotion that I am going to discuss is advertising through TV-commercials. When companies such as L’Oreal, Max Factor, Maybelline and Rimmel London introduce a new product on the market promotion is necessary to promote the product. When using TV-commercial as a promotional activity it has caught my attention that the commercials specifically show off the product. For example when a commercial is being made about a new lip gloss you can see that the model is wearing very natural make-up on her face, but her lips are much accentuated. The reason why companies do this is to show the customers that that is the effect that the lip gloss is going to give you. I feel that this is a smart way to show of the product, because it shows what is being sold and it makes you want to buy the lip gloss to create the same effect. But on the other hand I feel that the consumers are being misled, because those models are being photo shopped and the consumers are not able to have that same effect. So companies must be careful that they do not mislead their clients.

Another form of promotion that is being used is giving samples to the customers. This is a smart way to promote new products that will be introduced on the market. Customers can use the product and get an example of what the product is and whether they want to purchase it when it comes out.